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DESIGN & ART DIRECTION
DESIGN & ART DIRECTION
We launched a do-it-yourself science channel for GE on YouTube, Facebook, Instagram and Pinterest that gives viewers the recipes to perform their own simple and safe lab experiments. The multi-platform initiative, called Labracadabra, teaches anyone to make frothing lemon volcanoes, bubbling lava lamps and foaming fountains using ingredients they can find around the house.
Labracadabra is also integrated into Alexa, Amazon’s intelligent personal assistant. With a device such as Echo, users can listen to Alexa guide them through the experiments. Partnering with Buzzfeed, we created custom kits containing the supplies for each experiment that could be purchased through Amazon in tandem with the Alexa skill.
In addition to creating cool visuals, each experiment also teaches viewers about scientific principles and their applications in modern technology.
Client: General Electric
Agency: VaynerMedia
Role: Art Direction / Design
Labracadabra content lived across Youtube, Facebook, Instagram, Pinterest and Amazon, where users could purchase a kit customized for each experiment.